WEEK 7 - BRAND IDENTITY (READING WEEK)

since we have a reading week I want to take a look back at my previous logo and its design and along side that create new mood boards for re devised logos that will have my new creative aesthetic derived from.

This is/was my current logo and at the time i thought it was great as it was eye catching, colourful which as an artist i feel it should be. It had the media city landscape as a part of it which reflected my new manchester branches in my tree of life if you will. And this whole design sported a vapour wave neon style that looking back on now may have been a bit childish.

This time round my goal is to look more into logo designs in general and also id like to tie together the idea of Prometheus which is the online tag i play to associate my business and artistic practices with in general which means diving deeper into the idea and meaning of prometheus and incorporating these into my logo.

Looking firstly into the logos of artists and just exploring what comes up when you search artist logo and seeing what can be found.

Next looking at some brands which are associated by logo to see what specific things they do.

Looking at the prometheus word and looking into the god himself as inspiration to how my logo could be influenced.

After researching into the word and character of Prometheus looking at both the greek mythological side and the fire based simple design side you can see what type has influenced what in each image. I think going forward if i use the prometheus accolade i will try and incorporate a fire theme into the logo as it goes hand in hand with the word.